The Consumer Internet Feedback Loop
A few weeks ago, I wrote a post about a framework I’ve found myself using to analyze consumer internet products. I was seeking to reconcile common traits among apps and products that have resonated with me, particularly over the course of the last 6 months or so. While I settled on the fact that the product ideally should be both a diversion and a utility in order to have the highest likelihood of long-term success, one point I didn’t address is the “consumer internet feedback loop.” This increasingly short feedback loop is the result of a number of factors (a new type of early adopter, an abundance of choice, and and has consequences for both startups and investors.
When I wrote this post nearly three years ago comparing new apps to toys, it was implied that the earliest users of services like Twitter and Quora were the only ones who bothered to dabble with new apps. Today, that is far
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